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| Marketing
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In-depth market knowledge is essential to position
the business in the right segments for maximizing growth
and profitability. Qualtran provides innovative marketing
strategies encompassing the following : |
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| Segmentation : |
Assessing market potential, dynamics and segmentation
thereby identifying main growth opportunities
with a focus on the subset of prospects that are
"most likely" to purchase your offering.
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| Positioning : |
| Articulating the customer value proposition, what
benefits it provides to the customer and how well
it is differentiated versus competition. |
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| Competition Analysis : |
Mapping the competitive playing field, market
share analysis & attractiveness index for
a new player and the scope it offers for penetration/
consolidation |
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| Product Management : |
Rationalization of the product portfolio for
a balanced matrix of market share and profitability,
Positioning of the products for different segments
, Examining need for new product introduction
for bridging any market segment gaps |
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| Price Management : |
| Providing customized price management tools to
reveal untapped revenue potential and maximization
of profits to foster sustainable growth |
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| Brand Strategy : |
Building the core Brand, rationalization of
the brand portfolio, promotion plan encompassing
brand building and enhancement, recommending advertising
strategies and activities suited to the targeted
market segment |
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| Market Studies : |
Specific market studies supported by detailed
market research with strong emphasis on customer
feedback through senior level interactions and
face to face interviews. |
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