Our Client:

A European global expert in Electrical Protection and Control

Client’s Challenge:

Our client wanted to enter a new market in India launching their global product. In subsequent years the challenge was to scale up the business to gain leadership position.

How we worked together:

  • Built a detailed market launch plan and defined the strategic positioning vs competitors.
  • Built a differentiated strategy for overcoming market entry barriers and gaining market share.
  • Developed a target segment & customer plan and go to market approach to win potential customers.
  • Drove the implementation of the plan together with the team thru regular reviews and building required capabilities to succeed.
  • Trained the sales team on the sales approach.


Launch - The product was successfully launched, sales target exceeded, and local manufacturing facility set–up in next year to cater to rising demand.
3.5x Growth - The company almost doubled its orders every year for the products in the following 3 years.